On the afternoon of June 27, "Fly with Xiamen Airlines from Europe to China" was held in the exhibition hall. This event aimed to celebrate the ninth anniversary of the Amsterdam-Xiamen route and further promote inbound tourism. Representatives from the Netherlands Tourism Board, Schiphol Airport Group, Netherlands Convention Bureau, Amsterdam Investment Agency, SKYTEAM, KLM, Surinam Airways, the Chinese Chamber of Commerce, among others, were present. The Economic and Commercial Counselor and the Cultural Counselor of the Chinese Embassy in the Kingdom of the Netherlands attended the event and delivered speeches.
 

This event, in conjunction with China's visa-free entry policy for Dutch passport holders, focused on promoting Xiamen Airlines' Europe-originating connecting flights, as well as fares for business, family visit, and tourism groups. Additionally, Xiamen Airlines awarded plaques to its core sales agents in 22 BSP markets and 25 countries within its Amsterdam office jurisdiction. The event was made possible by the joint efforts of the China Cultural Center Den Haag and Xiamen Airlines.